Nat Geo People
Nat Geo People was an international pay television channel owned by National Geographic Partners, a joint venture between The Walt Disney Company (73%) and the National Geographic Society (27%). Targeted at female audiences, with programming focusing on people and cultures, the channel is available in 50 countries in both linear and non-linear formats.
The channel was launched as Adventure One Channel on 1 November 1999, rebranded on 2003 as Adventure One (A1) and was later rebranded on 1 May 2007 as National Geographic Adventure, strengthening the overall Nat Geo presence. All countries adopted the change, except in Europe which instead changed A1 to Nat Geo Wild. Nat Geo Adventure is also a global adventure travel video and photography portal, which launched worldwide in 2009.
Nat Geo Adventure was aimed at younger audiences, providing programming based around outdoor adventure, travel and stories involving people having fun while exploring the world.
In early 2008, National Geographic Adventure Australia and Italy launched a new video sharing feature on their website called Blognotes.
In 2010, Nat Geo Adventure launched its own HD feed in Asia via AsiaSat 5.
Nat Geo Adventure Italy upgraded to HD on Sky Italia on 1 February 2012, At the time of launch (0500 UTC).